Lures are items that let you choose to catch a certain fish
Each fishery and each fish has its own lure with the exclusion of boss fish.
Fisheries lures will let you catch any fish available on its fisheries.
By choosing a specific fish lure, your chances of catching that fish will be higher by a percentage given in the lure description.
Each lure can be upgraded to a higher level. Upgrading lures can be done only after obtaining a required amount of experience points. You can get those points from packs and from the in-game shop.
You can upgrade up to 3 randomly picked lures at the shop. Depending on a fish rarity each lure can be upgraded with coins a limited number of times. New lures at the shop will be picked every 24 hours.
Every fishery will provide you with 15 quests. Completing each task will award you with lures for that fishery.